The Department for Regional Development (DRD) currently has a Public Transport Reform Consultation, Equality Impact Assessment document [pdf format] out for consultation.
3.10 .. to provide additional transport services across our vast rural communities in line with the Minister’s objective of tackling regional disparities and promoting equality of service.
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Perhaps the Minister ought to have a look at the iLink 'smart' card scheme:
iLink is the new integrated smartcard from Translink which provides unlimited day, weekly or monthly bus and rail travel within 3 specified zones across Northern Ireland.
The Pale or #1 Zone is essentially Belfast. Those who wish to venture out into the jungle north of Glengormley are in Beyond the Pale or #2 Zone. Those with more money than sense have entered Beyond Beyond the Pale or #3 Zone as they've sped beyond Antrim. The zones are Belfast centric and Translink have provided a simple calculator to help the traveller work out how much they will be stung.
A card for unlimited daily travel in the comfort of #1 Zone costs £5, for a little less comfort #2 Zone costs £9 and for the rocky road/track experience #3 Zone costs £15.
To get a measure of the inequality Derriaghy to Dundonald and back via the Belfast City Hall is a distance of about 22 miles for £5 in #1 Zone. The less fortunate who do the three mile round trip from Holywood to Cultra are in #2 Zone so they may have a cheaper option than the £9 one. Give a thought for those circling the 11 miles Coleraine triangle all day long, clockwise or anti-clockwise, for the princely sum of £15.
Folks in Derry/Londonderry are paying up to three times as much for a similar but possibly worse public service. Forty years ago there would have indignant protests against such blatant discrimination but not now.