Pressure has been building for a number of years but the relevant authorities have been slow to arrive at a solution which would provide a measure of respite.
The Department for Infrastructure in the Northern Ireland Executive has recently announced:
"Following discussions with Causeway Coast and Glens Borough Council and other interested parties, the department has agreed to take forward an order prohibiting vehicles using Bregagh Road."
The department has proposed banning vehicles. Plans are still only in the early stages of consultation.
Meanwhile Tourism Ireland continues to promote this Game of Thrones location so the coaches and other vehicles are likely to roll relentlessly onwards.